Marketing resources for editors, proofreaders, authors and freelancers

6/10/2014

Marketing Resources for Editors, Proofreaders and Authors

I attended my first editorial conference recently when I travelled to London for the SfEP's 25th annual conference. It was a fantastic experience and I learned so much by attending the various lectures, seminars and workshops.

I met some lovely, interesting people who generously shared their knowledge, wisdom and experience and I returned home inspired and enthused. I was delighted to also share some of the knowledge I'd gathered while growing and marketing my own editorial business. In my seminar on marketing tools for freelance editors I chose to concentrate on five specific tools: customer service, brand, website, networking and social media, and I compiled a resources handout relating to these tools. These are resources I return to again and again in my own business marketing and which I share now in this blog post.

These resources may be useful for freelance editors and proofreaders, independent self-publishing authors, or indeed for any freelancer or small business owner.

Marketing (general)

Brand

Networking

Website and SEO

Social Media (general)

Twitter

Facebook

Google+

Blogging

Planning and Measuring

Crowning the Customer, by Fergal Quinn. Published by The O’Brien Press
Marketing Your Editing & Proofreading Business. Being interesting and discoverable, by Louise Harnby. Published by Louise Harnby in association with The Publishing Training Centre
Small Business Marketing in a Week, by John Sealey. Published by Teach Yourself
Socialnomics. How Social Media Transforms the Way We Live and Do Business, by Erik Qualman. Published by John Wiley & Sons
Working the Cloud. The Ultimate Guide to Making the Internet Work for You & Your Business, by Kate Russell. Published by Crimson Publishing

Do you have a favourite website or blog that offers marketing tips, or have you read a great marketing book for small business that could be added to the above list? Please feel free to share in the comments below.

NOTE:
Spelling styles are as per the original articles, hence the inconsistency between the styling of numbers, the use of both Google+ and Google Plus, etc.

Related posts:
5 marketing tips for the freelance editor or proofreader
Book review: Content Marketing Primer for Editors & Proofreaders

John Espirian link

6/10/2014 08:52:39 am

Wow, there are so many useful-looking links here. Great work, Mary.

Mary

6/10/2014 10:22:40 am

Thanks, John! I've been compiling them for a while now.

Ruth E. Thaler-Carter, freelance writer/editor link

6/10/2014 09:03:14 am

My favorite resources are the booklet I wrote :) for the EFA, "Freelancing 101: Launching Your Editorial Business" (http://www.the-efa.org/res/booklets.php); Rich Adin's An American Editor blog (americaneditor.wordpress.com) and his book The Business of Editing, compiling a couple hundred of his blog posts; and the conference I host for Communication Central every fall (www.communication-central.com).

Mary

6/10/2014 10:28:17 am

Ruth, thanks for sharing these. I must take a look at your booklet and I love Rich's An American Editor blog posts. They're essential reading, in my view!

Carla Douglas link

6/10/2014 08:28:16 pm

Congratulations on your conference presentation, and thank you for this extensive list of resources. Can't wait to explore them in more depth!

Mary

7/10/2014 02:32:54 am

Thanks, Carla! I'm glad to share them - the information in these resources has really helped me over the past couple of years. I'm very grateful to all the authors involved who shared their knowledge to begin with.

Nick Lewis link

7/10/2014 03:49:15 am

Thanks for sharing some of my articles in this exhaustive list Mary; much appreciated.

I hope your readers find them of use, and they are always free to query or question the articles via the comments sections of the respective blog entries.

Mary

7/10/2014 06:15:13 am

Thank you, Nick, for writing them in the first place and for sharing your knowledge and experience. They definitely helped me - I'm just paying it forward.

Corina Koch MacLeod link

9/10/2014 12:25:21 pm

Terrific round-up, Mary! You'll keep me out of trouble for hours.

Mary link

10/10/2014 03:37:37 am

Thanks, Corina! I'm delighted to be able to do my bit to keep you out of trouble ;)

Sophie link

10/10/2014 01:33:20 pm

Fantastic!

Mary link

13/10/2014 01:55:29 am

Thanks, Sophie.

Eamon Aylwardf

16/10/2014 12:54:57 pm

Well done Mary. Very impressive. Will study your content seriously in the coming days.

Mary link

20/10/2014 01:40:40 am

Thanks, Eamon.

KaceyLaci link

17/11/2014 01:05:50 am

Brilliant post, Shared good article along with links.

John link

22/11/2014 04:13:01 am

Many thanks for the excellent links: I'm slowly but surely making my way through most of them! ;-)

Mary link

24/11/2014 02:06:45 am

Thanks for taking the time to leave a comment, John.

Margaret Hunter link

23/11/2015 02:58:37 pm

Just revisiting this after finding your mail from last year lurking in my inbox. Wow, that's a great list, Mary! Thanks for sharing.

Mary link

24/11/2015 11:26:45 am

Delighted you found your way to it, Margaret!

Comments are closed.