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Marketing resources for editors, proofreaders, authors and freelancers

6/10/2014

 
Marketing Resources for Editors, Proofreaders and Authors
I attended my first editorial conference recently when I travelled to London for the SfEP's 25th annual conference. It was a fantastic experience and I learned so much by attending the various lectures, seminars and workshops.
I met some lovely, interesting people who generously shared their knowledge, wisdom and experience and I returned home inspired and enthused. I was delighted to also share some of the knowledge I'd gathered while growing and marketing my own editorial business. In my seminar on marketing tools for freelance editors I chose to concentrate on five specific tools: customer service, brand, website, networking and social media, and I compiled a resources handout relating to these tools. These are resources I return to again and again in my own business marketing and which I share now in this blog post.

These resources may be useful for freelance editors and proofreaders, independent self-publishing authors, or indeed for any freelancer or small business owner.

Marketing (general)

  • Marketing rules and principles for freelancers
  • Marketing resources from The Proofreader’s Parlour
  • ​Marketing advice from the Freelancers Union

Brand

  • 4 tips to manage your online reputation
  • Manage your social media presence
  • Three key elements in building your brand through social media
  • Why being on a publisher’s list might not be enough to get you work

Networking

  • How to leverage your social capital
  • Generating engagement and outreach opportunities from LinkedIn Groups
  • 5 simple but effective networking tips for freelancers​

Website and SEO

  • Weebly SEO tips for higher and focussed traffic for your website
  • How to build a website – #1 setup guide.
  • About.me is a free service that lets you create a one-page website all about you/your business
  • Add This: free sharing-plugin tool for your website

Social Media (general)

  • A beginner’s social media guide for small businesses
  • Reciprocity and social media
  • Social media etiquette for business: 25 do’s & don’ts
  • When is the best time to post on social media?
  • The complete social media cover photo guide

Twitter

  • Twitter etiquette 101
  • 10 tips for Twitter success in publishing
  • Twitter for business
  • Tracking and understanding your Twitter metrics
  • Bitly: a URL shortening service to get the most out of your 140 character limit on Twitter
  • 12 Twitter marketing tips from the pros

Facebook

  • 5 content tips for your Facebook business page
  • Freelancers, is Facebook right for you?

LinkedIn

  • How freelancers should create LinkedIn profiles
  • How to set up your LinkedIn profile: a freelancer’s guide
  • The ultimate guide to a perfect LinkedIn profile
  • The ultimate guide to LinkedIn marketing
  • Advanced LinkedIn techniques for getting more clients
  • Are you making these 10 common LinkedIn mistakes?
  • Seven ways to make your LinkedIn profile more appealing to editorial project managers

Blogging

  • 12 tips for a more successful business blog 
  • 20 content marketing tips to boost traffic, engagement and sales
  • Is blogging more difficult than you thought? 25 ways to make blogging easier 
  • How to set up a WordPress blog 1: the basics
  • How to start a blog: a step-by-step guide

Planning and Measuring

  • How to set up Hootsuite tabs and streams
  • The beginner’s guide to TweetDeck
  • The small business guide to Google Analytics
  • StatCounter: a traffic analysis tool for your website

Further Reading

  • Crowning the Customer, by Fergal Quinn. Published by The O’Brien Press
  • Marketing Your Editing & Proofreading Business. Being interesting and discoverable, by Louise Harnby. Published by Louise Harnby in association with The Publishing Training Centre
  • Socialnomics. How Social Media Transforms the Way We Live and Do Business, by Erik Qualman. Published by John Wiley & Sons​
Related posts:
5 marketing tips for the freelance editor or proofreader
​
Book review: Content Marketing Primer for Editors & Proofreaders


Bookmark and Share
John Espirian link
6/10/2014 08:52:39

Wow, there are so many useful-looking links here. Great work, Mary.

Mary
6/10/2014 10:22:40

Thanks, John! I've been compiling them for a while now.

Ruth E. Thaler-Carter, freelance writer/editor link
6/10/2014 09:03:14

My favorite resources are the booklet I wrote :) for the EFA, "Freelancing 101: Launching Your Editorial Business" (http://www.the-efa.org/res/booklets.php); Rich Adin's An American Editor blog (americaneditor.wordpress.com) and his book The Business of Editing, compiling a couple hundred of his blog posts; and the conference I host for Communication Central every fall (www.communication-central.com).

Mary
6/10/2014 10:28:17

Ruth, thanks for sharing these. I must take a look at your booklet and I love Rich's An American Editor blog posts. They're essential reading, in my view!

Carla Douglas link
6/10/2014 20:28:16

Congratulations on your conference presentation, and thank you for this extensive list of resources. Can't wait to explore them in more depth!

Mary
7/10/2014 02:32:54

Thanks, Carla! I'm glad to share them - the information in these resources has really helped me over the past couple of years. I'm very grateful to all the authors involved who shared their knowledge to begin with.

Nick Lewis link
7/10/2014 03:49:15

Thanks for sharing some of my articles in this exhaustive list Mary; much appreciated.

I hope your readers find them of use, and they are always free to query or question the articles via the comments sections of the respective blog entries.

Mary
7/10/2014 06:15:13

Thank you, Nick, for writing them in the first place and for sharing your knowledge and experience. They definitely helped me - I'm just paying it forward.

Corina Koch MacLeod link
9/10/2014 12:25:21

Terrific round-up, Mary! You'll keep me out of trouble for hours.

Mary link
10/10/2014 03:37:37

Thanks, Corina! I'm delighted to be able to do my bit to keep you out of trouble ;)

Sophie link
10/10/2014 13:33:20

Fantastic!

Mary link
13/10/2014 01:55:29

Thanks, Sophie.

Eamon Aylwardf
16/10/2014 12:54:57

Well done Mary. Very impressive. Will study your content seriously in the coming days.

Mary link
20/10/2014 01:40:40

Thanks, Eamon.

KaceyLaci link
17/11/2014 01:05:50

Brilliant post, Shared good article along with links.

John link
22/11/2014 04:13:01

Many thanks for the excellent links: I'm slowly but surely making my way through most of them! ;-)

Mary link
24/11/2014 02:06:45

Thanks for taking the time to leave a comment, John.

Margaret Hunter link
23/11/2015 14:58:37

Just revisiting this after finding your mail from last year lurking in my inbox. Wow, that's a great list, Mary! Thanks for sharing.

Mary link
24/11/2015 11:26:45

Delighted you found your way to it, Margaret!


Comments are closed.
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    Mary McCauley is a professional editor and proofreader based in Co Wexford, Ireland. In this blog she shares tips and information on all things writing and editing related.
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