Are you using content marketing without realising it?
Linking business goals with content marketing
Content marketing is a slow burn
A valuable addition to your reference library
Though I did struggle a bit with the concept of What is surrounding your content?, Louise provides a plain language definition and summary of content marketing. Overall, it’s an accessible and easy to use book.
According to Louise, this book will:
show you how to create and deliver content that will enhance your editorial business's visibility, reinforce your brand, and maximize choice regarding whom you work for and what you earn – and all within a framework that embraces engagement with colleagues and clients.
Content Marketing Primer for Editors & Proofreaders: How to add value to your editorial business is available to buy for just £3.99 from Louise Harnby’s website.
5 marketing tips for the freelance editor or proofreader
How I set up my proofreading and editing business
Setting up an editing business: lessons learnt