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Marketing resources for editors, proofreaders, authors and freelancers

6/10/2014

 
Marketing Resources for Editors, Proofreaders and Authors
I attended my first editorial conference recently when I travelled to London for the SfEP's 25th annual conference. It was a fantastic experience and I learned so much by attending the various lectures, seminars and workshops.
I met some lovely, interesting people who generously shared their knowledge, wisdom and experience and I returned home inspired and enthused. I was delighted to also share some of the knowledge I'd gathered while growing and marketing my own editorial business. In my seminar on marketing tools for freelance editors I chose to concentrate on five specific tools: customer service, brand, website, networking and social media, and I compiled a resources handout relating to these tools. These are resources I return to again and again in my own business marketing and which I share now in this blog post.

These resources may be useful for freelance editors and proofreaders, independent self-publishing authors, or indeed for any freelancer or small business owner.

Marketing (general)

  • Marketing rules and principles for freelancers
  • Marketing resources from The Proofreader’s Parlour
  • ​Marketing advice from the Freelancers Union

Brand

  • 4 tips to manage your online reputation
  • Manage your social media presence
  • Three key elements in building your brand through social media
  • Why being on a publisher’s list might not be enough to get you work

Networking

  • How to leverage your social capital
  • Generating engagement and outreach opportunities from LinkedIn Groups
  • 5 simple but effective networking tips for freelancers​

Website and SEO

  • Weebly SEO tips for higher and focussed traffic for your website
  • How to build a website – #1 setup guide.
  • About.me is a free service that lets you create a one-page website all about you/your business
  • Add This: free sharing-plugin tool for your website

Social Media (general)

  • A beginner’s social media guide for small businesses
  • Reciprocity and social media
  • Social media etiquette for business: 25 do’s & don’ts
  • When is the best time to post on social media?
  • The complete social media cover photo guide

Twitter

  • Twitter etiquette 101
  • 10 tips for Twitter success in publishing
  • Twitter for business
  • Tracking and understanding your Twitter metrics
  • Bitly: a URL shortening service to get the most out of your 140 character limit on Twitter
  • 12 Twitter marketing tips from the pros

Facebook

  • 5 content tips for your Facebook business page
  • Freelancers, is Facebook right for you?

LinkedIn

  • How freelancers should create LinkedIn profiles
  • How to set up your LinkedIn profile: a freelancer’s guide
  • The ultimate guide to a perfect LinkedIn profile
  • The ultimate guide to LinkedIn marketing
  • Advanced LinkedIn techniques for getting more clients
  • Are you making these 10 common LinkedIn mistakes?
  • Seven ways to make your LinkedIn profile more appealing to editorial project managers

Blogging

  • 12 tips for a more successful business blog 
  • 20 content marketing tips to boost traffic, engagement and sales
  • Is blogging more difficult than you thought? 25 ways to make blogging easier 
  • How to set up a WordPress blog 1: the basics
  • How to start a blog: a step-by-step guide

Planning and Measuring

  • How to set up Hootsuite tabs and streams
  • The beginner’s guide to TweetDeck
  • The small business guide to Google Analytics
  • StatCounter: a traffic analysis tool for your website

Further Reading

  • Crowning the Customer, by Fergal Quinn. Published by The O’Brien Press
  • Marketing Your Editing & Proofreading Business. Being interesting and discoverable, by Louise Harnby. Published by Louise Harnby in association with The Publishing Training Centre
  • Socialnomics. How Social Media Transforms the Way We Live and Do Business, by Erik Qualman. Published by John Wiley & Sons​
Related posts:
5 marketing tips for the freelance editor or proofreader
​
Book review: Content Marketing Primer for Editors & Proofreaders

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    Mary McCauley is a professional editor and proofreader based in Co Wexford, Ireland. In this blog she shares tips and information on all things writing and editing related.
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    All Letters from an Irish Editor blog content is copyrighted and may not be reproduced without written permission.
    © Mary McCauley Proofreading 2012–2021
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